The first question every website project starts with is the one most agencies refuse to answer in writing: what will it cost? Search for pricing and you’ll find a wall of “it depends,” a contact form, and an invitation to book a call before anyone says a number out loud. We think that’s backwards. We’re a two-person studio in Corvallis, Oregon, we’ve been building websites since 2012, and our pricing is published on every service page of this site. Here’s what things cost, what moves the number, and exactly what you’re paying for.
Why most agencies won’t tell you
To be fair, “it depends” is not entirely a dodge. Custom work really does range widely — a five-page brochure site and a two-hundred-product store are different projects. But there are less generous reasons pricing stays hidden. An unpublished price can stretch to fit whatever budget the sales call uncovers. A contact form in place of a price turns your curiosity into a lead to be worked. And an agency that would rather anchor you in conversation than in writing keeps every negotiation on its own terms.
The cost of all that secrecy lands on you: time spent on a call just to learn you were never in the same price bracket, quotes that can’t be compared because no two of them scope the same work, and the nagging sense that the number was invented for you specifically. (It usually was.)
We’d rather lose a project quickly than win it slowly on confusion.
If our numbers don’t fit your budget, that’s worth knowing in the first five minutes, not the third meeting.
Our pricing, published
These are the same numbers on our service pages — typical ranges, not teaser rates. Every link goes to the full breakdown.
| What you need | Typical investment |
|---|---|
| Website in 1 Week | $3,500 flat (+$2,000 WooCommerce add-on) |
| Custom WordPress website | $7,500–$12,000 |
| Custom WooCommerce store | $10,000–$25,000 |
| Custom Shopify store | $6,000–$18,000, plus $39–$399/month to Shopify |
| Custom Squarespace site | $3,500–$7,500, plus $16–$49/month to Squarespace |
| Logo & branding | $1,500–$3,500 logo-only; $3,500–$8,000 full identity |
| Managed hosting & maintenance | $799/year flat; $999/year for e-commerce |
Every project gets a fixed quote after a free 30-minute discovery call, and the quote is the price — no surprise change orders. SEO foundations are part of every custom build at no upcharge, and hosting includes security, daily backups, updates, and direct support.
What actually moves the number
Within those ranges, four things do most of the work:
- How much has to be designed. A site with five distinct page layouts costs less than one with fifteen. Templates you reuse are cheap; templates you invent are not.
- E-commerce. The moment a site takes money, it needs products, payments, taxes, shipping, and receipts to all work — and keep working. That’s why store builds start higher.
- Custom functionality. Booking systems, member areas, integrations with the software you already run. This is the widest variable, and the reason two “10-page websites” can be quoted thousands of dollars apart.
- Content and migration. Moving hundreds of pages, posts, or products from an old site — with redirects that preserve your search rankings — is real work that generic quotes love to leave out.
What you’re actually paying for
A price is only meaningful next to the process behind it. Here’s ours, the same shape for nearly every project:
- A short questionnaire. A few minutes on our project inquiry form: what you need, your timeline, your budget. No account, no obligation.
- A free discovery call. Thirty minutes to talk it through. If we’re not the right fit, we’ll say so — and you get a fixed quote based on what we actually discussed, not a generic price list.
- Design in Figma. We design the site visually first — real layouts, your content, your brand. You see exactly what you’re getting before any code exists.
- Iteration until sign-off. You review, we refine. Nothing gets built until you’ve approved the design, which is how projects stay on budget: changes on an artboard are cheap, changes in code are not.
- A native WordPress build. We build with WordPress’s own block editor — custom blocks, clean PHP templates. No Elementor, no Divi, no page-builder bloat slowing your site down or holding your content hostage.
- A staging site, then bug fixes. You get a private staging link to click through on your own devices. We fix what we find — and what you find — before anyone else sees it.
- Training. We walk you through editing your own site, because the block editor we build with is the same one you’ll write in. Every build includes training and 30 days of post-launch support.
- Support for the long haul. Most of our clients have been with us for five years or more. It’s the reason we’re named Abide — we stay.
Most custom WordPress builds take four to six weeks from kickoff to launch. Bigger builds run longer, and we’ll tell you that in the quote, not after it. Website in 1 Week compresses this same arc into seven days — one form, one design push, a staging site in your hands on day seven.
Why we publish our pricing
Publishing prices costs us something: anyone can comparison-shop us, and anyone can rule us out without a conversation. We’re fine with both. The clients we do best with are the ones who looked at the numbers, looked at the work, and decided it was worth a call — that conversation starts miles ahead of one that begins with “so, what’s your budget?”
If you’re pricing a project right now, you’re welcome to use these numbers even if you never hire us — take them into any sales call as a sanity check. And if you’d like a real quote for your project, tell us about it. It takes about two minutes, the call is free, and the estimate you get is the price you’ll pay.
