Agriculture + WooCommerce
Stahlbush Island Farms
Corvallis, OR
A website and WooCommerce store for a Corvallis farm whose frozen fruits and vegetables ship nationwide.
Custom WordPress Development
Custom WordPress websites built to last.
For nonprofits, public agencies, and businesses across Oregon, we build custom WordPress websites on a theme we write ourselves, shaped around your content and your brand. The site does the job your organization needs, and your team can keep it current on their own.
- Custom WordPress theme development (no themes, no page builders)
- Custom Gutenberg blocks for content flexibility
- Performance optimization and caching
- SEO foundations and schema markup
- Managed WordPress hosting and ongoing support
In short
Abide Web Design is a two-person web design studio in Corvallis, Oregon. We design custom WordPress websites for Oregon organizations, each on a theme built from that client’s content, so their team gets editing blocks for the things they publish, and we host the websites once they launch. Typical custom builds run $7,500–$12,000, with managed hosting at a flat $799/year. Our WordPress clients include Stahlbush Island Farms, Corvallis School District, Polar STEAM at Oregon State University, and Amor Ministries.
Pricing
Typical custom WordPress build
$7,500 – $12,000
Includes custom theme development, content architecture, page templates, custom Gutenberg blocks, mobile-responsive design, content migration from existing site (if applicable), SEO foundations and schema markup, performance tuning, and launch coordination. Final scope quoted after a free discovery call — no surprise change orders.
Managed hosting$799 / year →
Fast-launch option$3,500 — Website in 1 Week →
What's included
- Discovery, content architecture, and design
- Custom WordPress theme (PHP, no page builders)
- Custom Gutenberg blocks for your content types
- SEO foundations, schema markup, and analytics setup
- Content migration from existing site (if applicable)
- Training and 30 days post-launch support
Not included
- WooCommerce e-commerce (quoted separately — see WooCommerce service page)
- Custom third-party integrations (CRM, ERP, etc.)
- Ongoing SEO management or paid advertising
- Content writing or photography
Why custom WordPress
Why Choose Abide for WordPress
The WordPress websites we build run on custom themes that Josh and David write for the organization each one serves, with blocks in the editor made for the content you publish. We build this way because a site with its own theme loads fast, holds up through years of WordPress updates, and stays simple for your team to edit.
PHP and native WordPress templating
Your theme is our own code, written in PHP and WordPress's own templating, with lightweight blocks for the editor added only where they serve your content. A site built this way has less to load, less to go wrong or to keep secure, and is still easy to work on five years from now, which spares you a rebuild.
Decisions made for your organization
A pre-built template settles how your pages are laid out, how the menu works, and how the site behaves on a phone before anyone has looked at your content. We start from your content instead, and make each decision about typography, color, and layout to suit your organization and its brand.
Fast on every device
Your site has to load fast on phones as well as desktops. We tune it for speed before launch, from how images are sized and delivered to how finished pages are kept ready for returning visitors, and we check it against Core Web Vitals, Google's own measure of how a page loads, so your visitors spend their time reading rather than waiting.
A site that grows with you
We build your WordPress site so it can grow with your organization. When you need a new kind of page, we add it alongside the pages you have, and the editing blocks we build for your content let your staff update and add to pages without breaking the design. We built the Stahlbush Island Farms website and have looked after it for years, and when they have needed something new, it has gone into the site they already have.
Scope
What’s included in a custom WordPress build.
The list below covers the work a build can include, in the technical terms you will see on other quotes, to make them easy to compare line for line. The written scope from discovery says which of it your project needs.
Custom theme and development
- Custom WordPress theme built from scratch with PHP and native WordPress templating
- Custom child theme architecture so future updates don't break customizations
- Custom Gutenberg blocks (ACF Pro or block.json-based) for content layouts
- Mobile-first responsive design optimized for every breakpoint
- Performance optimization (object caching, page caching, image optimization, lazy loading)
Content architecture
- Custom post types and taxonomies for your organization's content
- Content migration from existing site (WordPress, Squarespace, Wix, static HTML, etc.)
- Workflow design optimized for your team's actual technical comfort
- Editorial guidelines and admin documentation for non-technical staff
Design and brand
- Custom typography system with brand-appropriate font choices
- Custom color palette with WCAG 2.2 AA contrast ratios verified
- Layout patterns designed around your actual content, not generic templates
- Microinteractions and animations where they add value
SEO and analytics foundations
- Schema markup (Organization, Service, FAQPage, BreadcrumbList) as appropriate to the content
- Optimized URL structure and clean permalink setup
- Yoast SEO configuration for ongoing content management
- Google Analytics 4 with conversion tracking
- Google Search Console integration
- XML sitemap and robots.txt configuration
Performance and accessibility
- Performance tuning to meet Core Web Vitals thresholds
- WCAG 2.2 AA accessibility verification across the site
- Browser testing on current versions of Chrome, Firefox, Safari, and Edge
- Mobile testing on iOS and Android
Security and infrastructure
- Security hardening (firewall, login protection, file integrity monitoring)
- Monthly backups and 24/7 monitoring
- SSL certificate configuration
- WordPress core, theme, and plugin update strategy
Featured Project
Stahlbush Island Farms
Custom WordPress and WooCommerce for an Oregon farm
Stahlbush Island Farms, based in Corvallis, Oregon, grows and freezes fruits and vegetables and sells them to home cooks across the country, online and through grocery stores. Food companies use their purees as ingredients too. We designed and built their website on a custom WordPress theme with their WooCommerce store built in, so one site can tell the story of the farm, let shoppers order their frozen produce direct, and give food companies a place to ask about the purees they need. Their team posts new recipes themselves. Stahlbush found us while looking to support other local businesses, and we have worked with them ever since, hosting the site and seeing through each new idea their team has for it.
View Case StudyComparison
Custom WordPress vs. templates vs. page builders — when each makes sense.
You can build on WordPress in three broad ways, and which one is right depends on the job you need the site to do. Here is how we weigh them with those who ask us.
Compare
Custom WordPress (Abide)
Templates and page builders
Best for
Organizations whose websites are central to communications, sales, or service delivery.
Blogs, personal sites, and simple business sites whose teams want drag-and-drop control.
Performance
Built and checked against Core Web Vitals before launch.
Varies with the theme, and a builder's own scripts load with every page.
Customization
Anything you need, since the code is yours.
Limited to theme options, child theme overrides, or the builder's component library.
Mobile experience
Laid out for phones, tablets, and desktops.
Theme defaults, or drag-and-drop layouts that need checking page by page on small screens.
Maintenance
Your theme does not change when WordPress updates.
Theme and builder updates can break customizations, so each update needs testing first.
SEO foundations
Schema, speed, and clean markup from the start.
Set by the theme's quality, and by how much markup the builder adds.
Time to launch
4–6 weeks for standard custom builds.
1–4 weeks (faster, less custom).
Total cost (5 years)
Higher upfront ($7,500–$12,000), no licensing fees after that.
Lower upfront, but ongoing theme licensing and builder subscription renewals add up.
Best fit
Organizations that need it to work reliably for years.
A quick launch, or a small site a team wants to lay out itself.
Best for
Custom WordPress (Abide)
Organizations whose websites are central to communications, sales, or service delivery.
Templates and page builders
Blogs, personal sites, and simple business sites whose teams want drag-and-drop control.
Performance
Custom WordPress (Abide)
Built and checked against Core Web Vitals before launch.
Templates and page builders
Varies with the theme, and a builder's own scripts load with every page.
Customization
Custom WordPress (Abide)
Anything you need, since the code is yours.
Templates and page builders
Limited to theme options, child theme overrides, or the builder's component library.
Mobile experience
Custom WordPress (Abide)
Laid out for phones, tablets, and desktops.
Templates and page builders
Theme defaults, or drag-and-drop layouts that need checking page by page on small screens.
Maintenance
Custom WordPress (Abide)
Your theme does not change when WordPress updates.
Templates and page builders
Theme and builder updates can break customizations, so each update needs testing first.
SEO foundations
Custom WordPress (Abide)
Schema, speed, and clean markup from the start.
Templates and page builders
Set by the theme's quality, and by how much markup the builder adds.
Time to launch
Custom WordPress (Abide)
4–6 weeks for standard custom builds.
Templates and page builders
1–4 weeks (faster, less custom).
Total cost (5 years)
Custom WordPress (Abide)
Higher upfront ($7,500–$12,000), no licensing fees after that.
Templates and page builders
Lower upfront, but ongoing theme licensing and builder subscription renewals add up.
Best fit
Custom WordPress (Abide)
Organizations that need it to work reliably for years.
Templates and page builders
A quick launch, or a small site a team wants to lay out itself.
Which one fits you
If your website is central to how your organization communicates, serves, or sells, and especially if it needs to grow or connect with other systems over the years, a custom WordPress build is what we would recommend. If you’re launching a simple site soon on a modest budget, a good theme can serve you well, and if you want full drag-and-drop control and are willing to take on the upkeep, a page builder can do the job. When you call, we’ll go through the three with you and say which fits.
Talk to us about your projectWordPress clients
A few organizations we've built custom WordPress sites for.
K–12 Public Education
Corvallis School District
Corvallis, OR
Websites for the school district and every one of its schools, which the district's communications team updates themselves.
University Education Program
Polar STEAM
Corvallis, OR
A website for an Oregon State University program that pairs educators, artists, and writers with polar scientists, where teachers find the lessons each year's fellows create.
International Nonprofit
Amor Ministries
San Diego, CA
A redesigned website for a nonprofit that builds homes alongside families in Mexico and South Africa, with trip sign-up and online giving built in.
How it works
Our custom WordPress build process.
A build usually takes 4–6 weeks from our first meeting to launch day.
Discovery
To begin, Josh and David sit down with you to work out who your site is for, what those people need from it, and how your brand should come across. You leave the week with a written project scope that both of us have agreed to.
Design
We design the site from scratch, beginning with the homepage and the page layouts your content needs, and we lay out every page for a phone screen first. You review the designs and approve them before we build anything.
Development
We build the custom WordPress theme from the approved designs, along with the blocks your team will use to add and update content. The groundwork for search and analytics goes in during these weeks too, which tells Google who you are and what you offer, and shows you who is visiting your site.
Content Migration
When you already have a site, its pages, posts, and images come over with you, and every old address is pointed at its new page, so nothing anyone has bookmarked or linked to goes dead. If you're starting without a site, we use these weeks to help you write and gather your content.
Testing and Launch
We go through the whole site on different browsers and devices, check that it's accessible and fast, and walk through the launch plan with you. The site goes live on a day you choose, and we are available all that day.
Ongoing Support
Once your site is live, we host it, install its updates, and watch over it. When something new comes up, you talk to one of us, and we build it with you. Many of our clients have been with us for five years or more.
What our clients say
Over the past two years, Abide Web Design has provided strategic guidance on website design and the development of our website as a communication hub for the district. They worked directly with our communications coordinator in development and design, and he created a user-friendly system that non-technical staff can maintain. That has been a crucial aspect of keeping our website up-to-date.
FAQ
Custom WordPress FAQ
Because a theme of your own gives you a light, fast site, keeps your content in WordPress itself, and takes little upkeep. A page builder is a separate product running on top of WordPress, so it adds code of its own to every page, usually carries a subscription, and has to be kept compatible with each WordPress update. Your own theme leaves all of that out.
Yes, and we do them often. Your pages and posts come over, your site's structure is rebuilt in WordPress, and we set up redirects from each of your old addresses to its new one, so a visitor or a search engine that arrives at an old page is sent on to the new one. The size of your site decides how long the move takes.
We host the sites we build, and updates come with the hosting. We apply WordPress and plugin updates as they come out, monitor the site 24/7, and back it up every month. If an update ever causes a problem, we fix it.
Yes. Every site we build is made to be edited by the people who will run it, using the WordPress editor with custom blocks that fit your kinds of content, so adding a page or posting news is a matter of filling in fields. Corvallis School District's communications team keeps the district website and their school websites up to date this way, and brings the bigger changes to us.
We build with the block editor. It has come a long way since WordPress introduced it in 2018, and the custom blocks we make for you give your editors a clean, predictable way to work, with each block showing only the fields that content needs. Where a particular kind of content is simpler to manage in the classic editor, we can still set that up.
We make speed part of the work from the first day, and we measure the finished site against Core Web Vitals, Google's page-speed standards, before it goes live. In practice that means serving images in modern formats at the size each screen needs, storing pages so they return at once for repeat visitors, and keeping the theme's own code lean, so your pages open quickly for whoever visits.
Yes. Accessibility is part of every build, to WCAG 2.2 AA, the current web accessibility standard, which means visitors can read your text against its background, move through the site with a keyboard, and use it with a screen reader. For school districts, housing authorities, and other public agencies, an accessible website is also a legal requirement under Title II of the ADA, and their sites meet it from the day they launch.
A standard custom WordPress build takes 4–6 weeks, start to finish. A larger project, with integrations to build, several groups reviewing the design, or a lot of content to move, takes longer, and we tell you how much longer in the quote. Our Website in 1 Week option is a flat $3,500 for organizations that need a smaller site soon.
Not always. If you need to launch soon on a focused budget, our Website in 1 Week option, a flat $3,500, is meant for that case. It's still a custom WordPress site, designed for every screen size and built for speed, with a tighter scope. We're glad to talk through whether that or a larger custom build fits what you need.
Fill out the project inquiry form, or call us at (541) 224-5048. We'll set up a time to go over your project, and the quote follows in writing.
Ready to talk?
Tell us about your project, we’ll send back a fixed quote.
Or call us at (541) 224-5048, and Josh or David will pick up.
Since 2012, we’ve been helping community-driven organizations and businesses make their impact by delivering beautifully functional websites and compelling design.
Proudly serving clients across Oregon: Corvallis, Albany, Salem, McMinnville, West Linn, Tualatin, Douglas County, Lincoln County
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