Macdonald Industrial Supply

A custom WooCommerce store for a hardware and industrial supply company in Albany, Oregon, serving communities across the southern Willamette Valley.

01 — The Client

Supplying Albany and its neighbors.

macdonaldindustrial.com

MacDonald Industrial Supply is a hardware store and industrial supply company in Albany, Oregon. They carry a wide range of fasteners, tools, and safety supplies. They also make anchor bolts and plate washers, put together custom kits, and help businesses keep their facilities stocked through managed inventory and automated vending. They are proud to serve communities up and down the Willamette Valley, from Salem to Eugene.

02 — The Solution

What we built together.

01

Website Design

We built and continue to develop MacDonald Industrial Supply’s online store on WooCommerce, so they can serve customers online as well as they do at their store in Albany. Because they carry so many products, we made it easy for shoppers to search by name or part number, or to browse by category down to the type of part they need. We connected the store to their own inventory and pricing system, so customers can see what’s in stock and what it will cost them while they shop.

02

Website Hosting & Maintenance

MacDonald Industrial Supply’s team can reach Josh or David directly, because we host and look after their online store for them, with 24/7 monitoring and a backup every month. Security and the WordPress, WooCommerce, and plugin updates are ours to handle, so everyone at MacDonald can put their time into their customers, in person and online.

03

SEO Services

We set up an automatic product feed from MacDonald Industrial Supply’s website to Google, so their products can show up in Google Shopping when people search for a particular part or tool, and we sped up the site for the people who click through. We also launched ad campaigns for them, with tracking that shows which ads lead to orders, so they know which ones are worth paying for.

03 — The Work

Shoppers can track down the right part.

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Since 2012, we’ve been helping community-driven organizations and businesses make their impact by delivering beautifully functional websites and compelling design.
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