E-commerce · Shopify Development

Custom Shopify development for the right fit.

We design and build custom Shopify stores for Oregon e-commerce businesses, and since we work with WooCommerce too, we can help you choose between the two.

  • Custom Shopify theme development, from scratch when needed
  • Liquid templating for custom storefront logic
  • Custom Shopify app development where needed
  • Payment, shipping, tax, and integration setup
  • Platform guidance — Shopify or WooCommerce, whichever fits
In short

Abide Web Design is a WooCommerce-first studio that also builds on Shopify for e-commerce businesses whose needs fit the platform — typically dropshippers, brands that sell to their customers only through their own online store, and businesses that would rather not look after hosting and updates themselves. We hold our Shopify work, custom themes and apps alike, to the same standard as our WooCommerce builds. We’ll also let you know if WooCommerce is the better fit.

Pricing

Custom Shopify build

$6,000 – $18,000

Custom theme development, Liquid templating, product catalog setup, payment and shipping configuration, app integration, basic SEO foundations, and launch coordination. Custom Shopify app development quoted separately — typically $3,000–$15,000+. We send a fixed quote after a free discovery call.

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  • Custom Shopify theme development (Liquid, HTML, CSS, JS)
  • Product catalog, collections, and navigation setup
  • Payment, shipping, and tax configuration
  • SEO foundations and Google Merchant Center feed
  • Third-party app integration (Klaviyo, reviews, etc.)
  • Training and 30 days post-launch support
  • Shopify platform subscription (paid directly to Shopify)
  • Transaction fees (waived with Shopify Payments)
  • Third-party app subscriptions
  • Ongoing content or inventory management

Our approach to Shopify

Why Abide for Shopify

Most of the stores we build are on WooCommerce. When Shopify suits your business better, we bring the same craft to your Shopify store as to any WooCommerce build, and work just as closely with you throughout.

Custom themes built for your store

We design your theme around your products and your brand, and when a project calls for it, we build the theme from scratch. We write the Liquid code behind any storefront features particular to your business, and make custom sections and blocks your team can arrange and edit on their own as your products change.

The platform that serves you best

Because we build on both platforms, we have no reason to steer you toward one or the other. When Shopify is the one for your store, we'll say so, and when WooCommerce is, we'll say that too.

We understand the cost structure of both platforms

Shopify's monthly subscription plus transaction fees can add up faster than many store owners expect. WooCommerce has higher upfront costs but no platform fees. For a high-volume brand that sells direct to consumers, Shopify's hosted platform can be cheaper than WooCommerce, and for a B2B operation with custom workflows, WooCommerce usually comes out ahead long-term. Which platform makes more sense for you depends on your transaction volume, your margins, and the way you operate, and we'll work through the numbers with you.

Custom Shopify app development when needed

Most Shopify stores can be built with apps from the Shopify App Store, and we use them wherever they work well. When you need more than they offer, such as a tool for your staff's internal workflow, a connection to your back-office systems, or, on Shopify Plus, a checkout feature built for your customers, we build a custom Shopify app to do it.

Scope

What’s included in a custom Shopify build.

Your Shopify project can include any of the work below, and the scope we document in the first week will spell out what yours covers.

Custom theme development

  • Custom Shopify theme built with Liquid, HTML, CSS, and JavaScript
  • Custom sections and blocks for unique storefront layouts
  • Mobile-first responsive design
  • Theme architecture supporting future merchandising changes without redevelopment
  • Section settings for customizing the storefront yourself

Product catalog and merchandising

  • Product setup with variants, options, and metafields
  • Collection structure and navigation
  • Custom product templates for specialty product types
  • Bulk product import from existing platforms or spreadsheets
  • Product imagery optimization

Cart, checkout, and accounts

  • Custom checkout extensions (Shopify Plus only)
  • Cart drawer and cart page customization
  • Custom upsell and cross-sell logic
  • Abandoned cart recovery via Shopify Email or third-party
  • Customer account customization

Payment, shipping, and tax

  • Shopify Payments configuration (recommended for transaction fee waiver)
  • Alternative payment gateway setup (Stripe, PayPal, Apple Pay, Google Pay)
  • Shipping zones, rates, and carrier integration
  • Tax calculation via Shopify built-in or Avalara/TaxJar
  • International commerce configuration if applicable

Custom app development (when needed)

  • Custom Shopify apps for business-specific functionality
  • Custom Admin API integrations with back-office systems
  • Storefront API work for headless or custom storefront configurations
  • App Bridge integration for embedded app experiences
  • Public app submission for businesses monetizing their app

SEO and analytics foundations

  • Product schema markup (Product, Offer, AggregateRating)
  • Optimized URL structure (where Shopify allows)
  • Title tags and meta descriptions across the catalog
  • Google Search Console verification
  • Google Analytics 4 with Enhanced E-commerce
  • Google Merchant Center feed setup
  • Facebook Pixel and Conversion API setup

Third-party app integration

  • Klaviyo (email marketing)
  • Yotpo, Loox, Stamped (reviews and UGC)
  • Recharge, Bold (subscriptions)
  • ShipStation, EasyPost (shipping)
  • Avalara, TaxJar (tax)
  • Custom apps not in the Shopify App Store

Side by side

Shopify vs. WooCommerce — when each is right.

The question we hear most from e-commerce businesses is whether to build on Shopify or WooCommerce. Both are great platforms, and the choice comes down to how your business works.

Compare
Shopify
WooCommerce (Abide)
Best for
Standard D2C storefronts, dropshipping, hands-off platform management.
Custom workflows, B2B, integrations, data ownership, no platform fees.
Customization
Limited to what Shopify allows — apps and theme customization.
Unlimited — open source code.
Platform fees
A fee on each transaction, waived with Shopify Payments.
None.
Hosting
Included in monthly plan ($39–$399+/month).
You choose — we recommend managed hosting at $999/year.
Maintenance burden
Minimal — Shopify handles platform updates.
We handle WordPress + WooCommerce updates ($999/year managed hosting).
Data ownership
Limited — Shopify owns the platform.
Full — your database, your code, your store.
B2B and wholesale
Possible but requires Plus tier or custom apps.
Native support with extensions.
Custom workflows
Limited — within Shopify's framework.
Unlimited — any workflow can be built.
Time to launch
4–8 weeks for custom themes.
8–14 weeks for custom WooCommerce builds.
Best fit
Businesses that want fully managed e-commerce.
Businesses outgrowing platform constraints.

Best for

Shopify

Standard D2C storefronts, dropshipping, hands-off platform management.

WooCommerce (Abide)

Custom workflows, B2B, integrations, data ownership, no platform fees.

Customization

Shopify

Limited to what Shopify allows — apps and theme customization.

WooCommerce (Abide)

Unlimited — open source code.

Platform fees

Shopify

A fee on each transaction, waived with Shopify Payments.

WooCommerce (Abide)

None.

Hosting

Shopify

Included in monthly plan ($39–$399+/month).

WooCommerce (Abide)

You choose — we recommend managed hosting at $999/year.

Maintenance burden

Shopify

Minimal — Shopify handles platform updates.

WooCommerce (Abide)

We handle WordPress + WooCommerce updates ($999/year managed hosting).

Data ownership

Shopify

Limited — Shopify owns the platform.

WooCommerce (Abide)

Full — your database, your code, your store.

B2B and wholesale

Shopify

Possible but requires Plus tier or custom apps.

WooCommerce (Abide)

Native support with extensions.

Custom workflows

Shopify

Limited — within Shopify's framework.

WooCommerce (Abide)

Unlimited — any workflow can be built.

Time to launch

Shopify

4–8 weeks for custom themes.

WooCommerce (Abide)

8–14 weeks for custom WooCommerce builds.

Best fit

Shopify

Businesses that want fully managed e-commerce.

WooCommerce (Abide)

Businesses outgrowing platform constraints.

Which one fits you

For a store that matches the Shopify side of this comparison, Shopify is the natural choice. If your business sounds more like the WooCommerce side, WooCommerce is almost always better long-term. We can make the decision together when we talk, and we’ll show you what each platform would cost at your sales volume.

Talk through your platform decision

Use cases

When Shopify is a strong fit

We'd gladly recommend Shopify to the businesses below. Bespoken Coffee, a roaster here in Corvallis, sells online through the Shopify store we created for them, where customers can shop the season's coffees or sign up for regular deliveries.

Direct-to-Consumer Brands

For brands selling apparel, beauty products, or food straight to shoppers, Shopify's infrastructure and app ecosystem make a standard storefront much easier than a fully custom-built alternative.

Dropshipping Businesses

Shopify's app ecosystem, including Printful and SaleHoo, is purpose-built for dropshipping and print-on-demand. WooCommerce can do it, but Shopify does it better.

High-Volume Online Retailers

If your store handles a high volume of orders and reliability matters most, Shopify's hosted infrastructure keeps performance consistent. Shopify Plus extends this to larger businesses at $2,300+/month.

Subscription Box Businesses

Recharge and other subscription apps built for Shopify handle recurring orders cleanly, and together with Shopify Payments, they're often the quickest way to get a subscription business up and running.

How it works

How a Shopify build unfolds.

Most custom Shopify builds take 4–8 weeks from kickoff to launch, depending on customization depth.

Week 1

Discovery and Platform Decision

We start with a working session on your business, how your customers shop, and what you need the store to do. By the end of the week, we'll have chosen between Shopify and WooCommerce together, and you'll have a documented project scope. If we land on Shopify, we move forward with it.

Weeks 1–3

Theme Design and Custom Development

Over these weeks, we design and develop your Shopify theme. For standard projects, we start from a clean base theme (Dawn, Refresh) and build custom sections and blocks. For complex projects, we build entirely from scratch using Liquid, HTML, CSS, and JavaScript. Custom Shopify app development, if scoped, happens in parallel.

Weeks 3–5

Product Catalog and Storefront

We set up your product catalog and collections, configure payment, shipping, and tax, and connect the third-party apps your store uses. This is also when we lay the SEO foundations that help Google understand your products, and set up your Google Merchant Center feed.

Weeks 5–7

Migration and Testing

If you're moving from another platform, we bring over your products and their reviews, and your customers and their order history. We map your old URLs to the new store, so anyone following an old link, from Google or anywhere else, lands on the matching page. Then we run test transactions to confirm that payment, shipping, and tax all work before launch.

Weeks 7–8

Launch and Training

We coordinate the launch, from DNS and redirects to the final checks, train your team on Shopify's admin, and give you documentation for managing the store going forward. After launch, we're on hand for hourly or scoped support as you need it.

What our clients say

Working with Abide Web Design was the best decision we made for designing our new website. They made the process flawless. They were extremely helpful and patient with me. The guidance and support they provided me through the entire process was second to none. The quality of the website they produced exceeded expectations. I would highly recommend Abide to anyone looking to create or revamp your website.
Stephanie Brown, General Manager, Hurler Athletic

FAQ

Shopify services FAQ

We offer Shopify because it's the better platform for some businesses, and we'd rather build on the one that fits yours than push every client toward our default. That's often true of standard direct-to-consumer brands and dropshippers, and of businesses happy to leave platform management to Shopify.

Each theme we build is designed for the store it belongs to, whether it begins from one of Shopify's own base themes or from scratch. If you need a feature the theme doesn't offer, we add it in Liquid, the template language every Shopify theme is built with, and we also write custom Shopify apps for stores that need one.

Shopify is probably a strong fit if you sell directly to consumers, your store works within Shopify's framework, and you'd benefit from having it hosted for you. WooCommerce is likely the better answer if you have complex workflows or B2B requirements, need to connect with back-office systems, or want to own your data outright. Before you choose, we'll price out both platforms for your store.

Yes. Shopify exports orders, customers, and products reasonably cleanly, and we can rebuild the store on custom WooCommerce when your needs outgrow Shopify's constraints. Migrations typically run 6–10 weeks depending on data volume and customization needs. If you're already considering whether you might outgrow Shopify, that's worth discussing in discovery.

Shopify charges a fee on each transaction unless you use Shopify Payments, which waives that fee but still charges card processing fees. For high-volume stores, the fees can add up to thousands or tens of thousands annually. WooCommerce has no platform fees — you pay only your payment processor (Stripe, PayPal, etc.). We'll do the math with you when comparing platforms.

Yes. When your store needs something no app in the Shopify App Store provides, we can build one for it. Custom Shopify app development is typically $3,000–$15,000+ depending on complexity, and we quote it separately from the store build.

Yes. Shopify Plus opens up custom apps built with Shopify Functions and checkout customization through Checkout Extensibility — the most powerful customization options Shopify offers. Plus is appropriate for high-volume stores ($1M+ revenue) and B2B operations. We can develop on Plus when the project warrants it.

Yes, by the hour or as a scoped project, though not on a retainer. We update themes, build new features, and help when something isn't working. Shopify handles platform updates and security automatically, so ongoing maintenance is typically lighter than with WooCommerce.

Yes. Platform migrations are something we do regularly. We carry your products, customers, and orders over to Shopify along with your content, and set up 301 redirects from your existing pages to their new addresses, to keep the search visibility your current site has earned. How long a migration takes depends on how much data you have and how much customization the store needs.

Fill out our project inquiry form or call us at (541) 224-5048. We'll start with a short conversation about your business and which platform suits it, and then scope the build with you from there.

Ready to talk?

Tell us about your store, and we’ll help you pick the right platform.

Or call us at (541) 224-5048, and Josh or David will pick up.