Nummy Tum-Tum
A multi-channel WooCommerce storefront for an organic pet food brand selling direct-to-consumer, on Amazon, and through national retailers.
Nummy Tum-Tum is a Corvallis, Oregon-based organic pet food company producing premium pumpkin and sweet potato purees crafted with the same “human food values” the company applies to its sister brands. Part of the same family of brands as Stahlbush Island Farms and Farmers Market Foods, Nummy Tum-Tum has built a national retail presence — its certified-organic purees are sold direct-to-consumer through its own storefront, through Amazon and Chewy, and through pet retailers across the country via a comprehensive store locator network. The products help dogs and cats with picky eating, digestive issues, and anxiety while delivering essential nutrients from simple, human-grade ingredients.
Website Design
We designed and built Nummy Tum-Tum’s WooCommerce e-commerce site to support a brand selling across multiple channels at once — direct-to-consumer, Amazon, Chewy, and a national network of brick-and-mortar pet retailers. The site’s information architecture balances three jobs simultaneously: telling the brand’s “human food values” story to consumers, driving direct purchases through the on-site store, and guiding shoppers who prefer to buy through major retailers or local pet stores toward the right path. We built a custom store locator, integrated retailer redirect logic, recipe and pet-care content sections that support SEO and brand engagement, and a clean checkout flow optimized for repeat purchase patterns. The result is a site that works as both a sales platform and a brand-building asset, contributing to Nummy Tum-Tum’s continued growth alongside its sister brands.
Website Hosting & Maintenance
We host nummytumtum.com on managed WooCommerce infrastructure tuned for the demands of an active multi-channel e-commerce operation. The plan includes caching for fast page loads, daily backups, security hardening (firewalls, malware scanning, timely WordPress and plugin updates), 24/7 monitoring, and direct support from our team. We also coordinate hosting and maintenance for the broader family of brands (Stahlbush Island Farms and Farmers Market Foods) — meaning the Nummy Tum-Tum team gets the benefit of consistent infrastructure decisions and a single web partner across multiple brand properties.
03 — The Work
A storefront built for every channel at once.
04 — Praise From the Client
Josh and David at Abide Web Design have been such a pleasure to work with! We have partnered with them over the past few years for multiple creative projects for our three retail brands. As a fellow Oregon business, we really wanted to support other local businesses and found Abide. They have helped us fully revamp all three of our websites, as well as various packaging projects, in addition to monthly website maintenance and hiccups we experience. They are easy to work with, communicate well, and are incredibly receptive. They’ve helped bring to life our creative requests to modernize and secure our websites, and we’d recommend them to any business looking for a new website design or packaging upgrades.
Chelsea Alba
Marketing Manager, Stahlbush Island Farms
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