Nature Neighbors

We designed and built nature-neighbors.org as a complete new digital home for the program — a site that had to do several things at once: introduce a brand-new program to Benton County residents, walk visitors through the certification requirements clearly, host a robust resource library across all five habitat-building actions, handle program enrollment, manage requests for additional support, and clearly represent the program’s parent-organization collaboration between Benton Soil and Water Conservation District and Greenbelt Land Trust. We built the site as a custom WordPress install with content architecture organized around the user’s journey — discover the program, understand the certification requirements, enroll, work through the resources, request help if needed, and stay engaged through news and events. A video-driven homepage hero introduces the program emotionally, while structured certification and resource content does the practical work of getting residents started. The site is intentionally clean and approachable — no jargon, no nonprofit-speak — because the audience is everyday property owners, not conservation professionals.

We host nature-neighbors.org on managed WordPress infrastructure tuned for a public-facing nonprofit program with regular content updates and an enrollment workflow that needs to stay reliably available. The hosting plan includes performance optimization (caching, image optimization, CDN integration), daily backups, security hardening (firewall, malware scanning, timely WordPress and plugin updates), 24/7 monitoring, and direct support from our team when the program’s coordinator or partner organizations need help. The arrangement means the Nature Neighbors team — and the partner staff at BSWCD and Greenbelt Land Trust — can focus on growing the program, supporting residents, and expanding the resource library without thinking about hosting infrastructure or WordPress maintenance.

We designed the Nature Neighbors logo and visual identity from scratch as part of the program launch. The logo and broader visual system needed to feel approachable and warm — the program’s audience is everyday residents, not professional conservationists — while still signaling environmental seriousness and connecting visually to the parent organizations’ established identities (Benton Soil and Water Conservation District and Greenbelt Land Trust). The resulting identity centers on nature-friendly typography and color palettes, complementing the program’s “Helping People Help Wildlife” tagline. The mark is flexible enough to extend across print materials, social channels, and partner co-branded communications, and the broader brand system supports the program as it grows beyond Benton County in the future.