Macdonald Industrial Supply

We replaced MacDonald’s aging website with a custom WooCommerce e-commerce platform built to support their growing online business alongside their retail operation. The build included a tailored shopping cart matched to their product catalog, product-rich schema markup so every SKU could earn enhanced listings in search results, an automated Google Merchant Center feed for shopping ads, and Performance Max ad campaign setup with conversion tracking and rule-based budgets. End-to-end analytics let the MacDonald team see what’s working and where to invest next. The site has driven measurable revenue growth and continues to support their day-to-day operations across both retail and online channels.

We host MacDonald’s site on enterprise-grade infrastructure tuned for WooCommerce — appropriate for a busy product catalog with active e-commerce traffic. The plan includes caching, daily backups, security hardening (firewalls, malware scanning, timely updates), 24/7 monitoring, and direct support. When something needs immediate attention, our team responds quickly so the MacDonald team can stay focused on selling.

We began by fortifying the site’s technical SEO—compressing images, speeding up page loads, and adding product-rich schema so every SKU could earn enhanced listings. To capture high-intent shoppers faster, we built an automated Google Merchant Center feed and launched Performance Max campaigns with rule-based budgets, negative-keyword filtering, and conversion tracking baked in. Together, these search-focused upgrades have helped drive steady organic traffic while the low-maintenance ad setup delivers profitable sales without the usual headaches.