One Planet Agrahood
A custom WordPress website and brand identity for a new nonprofit building an open-source blueprint for resilient, nature-integrated community design.
One Planet Agrahood (OPA) is a new nonprofit project stewarded by One Planet Living Labs, a 501(c)(3). OPA imagines a place-based village where everyday life helps renew the soil, water, and habitat around it, with little or no reliance on petroleum. In their online Design Commons, growers, builders, ecologists, and others with hands-on experience of regenerative living work together to design that village. The first OPA design is rooted in the ecology and climate of the Willamette Valley. Over time, the commons aims to become an open-source blueprint that any community could draw on to build an Agrahood in its own bioregion.
Website Design
One Planet Agrahood was launching as a new nonprofit with an ambitious vision and a lot to explain. We built them a custom WordPress theme with a calm, unhurried feel — generous white space and thoughtful typography — so the people they are inviting into the Design Commons have room to take in the project’s ideas. The OPA concept runs across four pages, each leading to the next, so visitors can start with the summary and go as deep as they like. Their team can edit text where it sits on the page, using a custom page builder we made for them, and keep the concept current as the work of the commons grows.
Website Hosting & Maintenance
We host One Planet Agrahood’s website and handle its security and updates, so it loads quickly and runs smoothly for people reading about the concept or applying to join. We monitor it around the clock and back it up monthly, and the OPA team can bring us any question about the site, so looking after it doesn’t take them away from the commoners designing the village with them.
Logo Design & Branding
We designed the brand identity for One Planet Agrahood to feel considered and inviting to people thinking of joining the commons. The wordmark sets “One Planet” in a classic serif and “Agrahood” in a warm brown italic, giving a gentle emphasis to the word they coined from “agrihood” and “agrarian.” The website shares that gentle touch, with soft, natural colors and just two typefaces that let their ideas carry each page.
03 — The Work
The OPA concept, laid out for anyone curious.
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