Case StudyFarmer’s Market Foods
The Client
Farmer’s Market Foods is a Corvallis, Oregon-based organic food company producing premium pumpkin, sweet potato, butternut squash, and cranberry purees and pie mixes for cooks, bakers, and home chefs across the country. Part of the same family of brands as Stahlbush Island Farms and Nummy Tum-Tum, Farmer’s Market Foods carries forward the same “human food values” the family applies across all three brands — clean, simple, organic ingredients and farming practices that respect both the land and the food. Sold direct-to-consumer through its own storefront and through a national retailer network found via the brand’s store finder, Farmer’s Market Foods has built an active following among food bloggers and recipe creators (including Half Baked Harvest) who use the products in everyday cooking and seasonal baking.
Work With Us
The Solution
Website Design
We redesigned and rebuilt Farmer’s Market Foods’ WooCommerce e-commerce site to support a brand that balances product sales with sophisticated content and recipe storytelling. The redesign modernized the site’s visual identity, performance, and content architecture while preserving the SEO equity built up over years of recipe publishing and product content. The site does several jobs simultaneously: tells the brand’s “good for you, good for the world” story; drives direct purchases through the on-site store; guides shoppers toward national retailers via a custom store locator; and houses a deep, growing library of recipes built around each of the six core product lines. We built custom WooCommerce product templates with rich product imagery, custom recipe content types organized by product (so visitors browsing the pumpkin puree page can immediately see relevant recipes), a custom store locator for brick-and-mortar customers, and clean editorial workflows that let the Farmer’s Market team publish new recipes and seasonal content without developer involvement. The result is a site that performs as both a sales platform and a content destination, compounding SEO value through recipe content as the library grows.
Website Hosting and Maintanance
We host farmersmarketfoods.com on managed WooCommerce infrastructure tuned for the demands of an active e-commerce site with substantial editorial content. The plan includes caching tuned for both product and recipe pages, daily backups, security hardening (firewalls, malware scanning, timely WordPress and plugin updates), 24/7 monitoring, and direct support from our team. We also coordinate hosting and maintenance for the broader family of brands (Stahlbush Island Farms and Nummy Tum-Tum) — meaning the Farmer’s Market team gets the benefit of consistent infrastructure decisions and a single web partner across multiple brand properties.
Praise for Abide From the Client
Josh and David at Abide Web Design have been such a pleasure to work with! We have partnered with them over the past few years for multiple creative projects for our three retail brands. As a fellow Oregon business, we really wanted to support other local businesses and found Abide. They have helped us fully revamp all three of our websites, as well as various packaging projects, in addition to monthly website maintenance and hiccups we experience. They are easy to work with, communicate well, and are incredibly receptive. They’ve helped bring to life our creative requests to modernize and secure our websites, and we’d recommend them to any business looking for a new website design or packaging upgrades.
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