Stahlbush Island Farms
We built and continue to support their custom e-commerce site, helping connect their family farm with customers across the country.
E-commerce Website Design
E-commerce Website Design
Custom WooCommerce e-commerce websites for businesses with serious sales ambitions — built to handle real workflows, multi-channel distribution, and the kind of growth that breaks generic platforms.
- Custom WooCommerce stores (Shopify available on request)
- Multi-channel & multi-storefront support
- Product schema markup & Google Merchant Center feeds
- Wholesale, B2B, and complex order workflows
- Long-term hosting tuned for active e-commerce traffic
In short
Abide Web Design builds custom WooCommerce e-commerce websites for Oregon businesses with multi-channel sales, custom workflows, and complex back-office requirements — the kind of complexity that generic platforms struggle with. Trusted by Nummy Tum-Tum (multi-channel D2C + Amazon + Chewy + retail), Hurler Athletic (custom made-to-order workflow for MLB-level customers), MacDonald Industrial Supply, Stuewe and Sons, and Pet Pharmacy NW.
Built for businesses outgrowing generic platforms
Most e-commerce platforms are designed for the median use case: a single storefront, a simple product catalog, standard shipping, basic tax handling. That’s fine until your business stops fitting the median — and most businesses with serious growth eventually do. Wholesale alongside direct-to-consumer. Made-to-order workflows that need conditional logic. Multi-channel selling across Amazon, Chewy, and your own storefront at once. Integration with back-office inventory and CRM systems. Custom shipping calculations that don’t fit standard rate tables.
Since 2012, we’ve built and maintained custom WooCommerce stores for businesses with exactly these kinds of requirements. Our e-commerce clients include the organic pet food brand selling across Amazon, Chewy, and brick-and-mortar pet retailers nationwide; the maker of MLB-level pitching toe guards using a unique made-to-order shipment workflow; one of the largest fastener distributors in the Pacific Northwest; the family-owned plant container manufacturer shipping wholesale to nurseries worldwide; and the locally-owned veterinary pharmacy serving pet owners across the Pacific Northwest. Each one outgrew what generic platforms could do. Custom WooCommerce filled the gap.
What we build
Custom WooCommerce That Fits How Your Business Actually Works
WooCommerce is the most flexible e-commerce platform available — but only when it's built thoughtfully. We design and develop custom stores around your actual workflows: wholesale pricing tiers, made-to-order configurators with conditional logic, B2B account hierarchies, tax-exempt handling for qualifying buyers, shipping logic that handles oversized or hazardous items, and back-office integrations with inventory and CRM systems. We don't bolt features onto a default theme. We build the store from the ground up around what your business needs to do.
Multi-Channel Selling: D2C + Amazon + Retail in One Coordinated Story
Modern e-commerce isn't one storefront — it's a coordinated presence across direct-to-consumer, marketplaces like Amazon and Chewy, and physical retail. Nummy Tum-Tum sells through all three channels at once. We build sites that handle that complexity: brand storytelling for direct purchasers, deep linking to Amazon and Chewy for shoppers who prefer those platforms, custom store locators for brick-and-mortar retail customers, and SEO foundations that work whether someone arrives through Google, a brand search, or a recipe page.
Product Schema, Merchant Center, and Google Ads Integration
A product catalog that doesn't show up in search results is invisible regardless of how well-designed the store is. We bake e-commerce SEO into every build: product-rich schema markup so each SKU can earn enhanced search listings, automated Google Merchant Center feeds, Performance Max campaign setup with conversion tracking, and the technical foundations that compound over years. MacDonald Industrial Supply's site has driven measurable revenue growth in part because of this groundwork.
Hosting and Support That Match E-Commerce Reality
E-commerce sites have higher stakes than brochure sites — downtime costs revenue, slow checkouts kill conversions, and seasonal traffic surges expose any infrastructure weaknesses. Our managed WooCommerce hosting is built for active commerce: aggressive caching, CDN, daily backups, security hardening (firewalls, malware scanning, timely updates), and 24/7 monitoring. When something needs immediate attention, the team that built your store is the team picking up the phone — not a tier-one help desk.
Featured Project
Nummy Tum-Tum
Custom WooCommerce e-commerce
Nummy Tum-Tum is a Corvallis-based organic pet food brand producing premium pumpkin and sweet potato purees — part of the same family of brands as Stahlbush Island Farms and Farmers Market Foods. We built a custom WooCommerce site whose information architecture balances three jobs at once: telling Nummy Tum-Tum's "human food values" story to consumers, driving direct purchases through the on-site store, and guiding customers who'd rather buy elsewhere toward Amazon, Chewy, or a local pet retailer via a custom store locator. Recipe and pet-care content sections support both SEO and brand engagement. The checkout flow is optimized for repeat purchase patterns.
View Case StudyWho we serve
Our e-commerce practice spans four specific contexts. Each one has its own workflow patterns and technical requirements — and we've built that institutional knowledge over more than a decade of WooCommerce work.
Multi-Channel Consumer Goods Brands
Brands selling direct-to-consumer alongside major marketplaces (Amazon, Chewy) and brick-and-mortar retail distribution. The site has to work as a sales platform, a brand-building asset, and a hub for customers who'll ultimately purchase elsewhere. Featured client: Nummy Tum-Tum (Corvallis — organic pet food sold on Amazon, Chewy, and a national pet retailer network).
Made-to-Order & Custom Workflow E-Commerce
Businesses whose customers ship products in, configure custom orders, or work through a non-standard transaction flow. Generic platforms struggle with this; custom WooCommerce handles it cleanly. Featured client: Hurler Athletic (Corvallis — custom protective shoe guards applied to customer-provided footwear, with six coverage options, quantity-based discounting, and detailed wear-pattern customization).
Wholesale + B2B + DTC on a Single Store
Manufacturers and suppliers selling to both wholesale buyers (with negotiated pricing, account hierarchies, tax-exemption handling) and direct-to-consumer customers — all on the same platform. Featured clients: Stuewe and Sons (Tangent — plant containers and forestry growing supplies shipped to nurseries and research operations worldwide), MacDonald Industrial Supply (Albany — one of the largest fastener distributors in the Pacific Northwest).
Featured Projects
Recent e-commerce work
Hurler Athletic
Custom protective shoe guards used by hundreds of MLB players, with a unique made-to-order WooCommerce workflow.
MacDonald Industrial Supply
One of the largest fastener distributors in the Pacific Northwest, with custom WooCommerce and Performance Max ad integration.
Stuewe and Sons
Plant container manufacturer in Tangent shipping wholesale and DTC to nurseries and research operations worldwide.
What clients say
Working with Abide Web Design was the best decision we made for designing our new website. They made the process flawless. They were extremely helpful and patient with me. The guidance and support they provided me through the entire process was second to none. The quality of the website they produced exceeded expectations. I would highly recommend Abide to anyone looking to create or revamp your website.
Frequently asked questions about e-commerce websites
We primarily build on WooCommerce, and that's the platform we know inside and out. For clients who specifically want or need Shopify, we can build on Shopify as well. We don't build on BigCommerce, Magento, Wix, or Squarespace e-commerce — those platforms each have limitations that make them poor fits for the kinds of businesses we typically work with. When we talk, we'll help you decide which platform actually fits your business rather than starting from a platform preference.
WooCommerce is more flexible. For businesses with custom workflows (made-to-order configurators, complex wholesale pricing, B2B account hierarchies, integrations with back-office inventory or CRM systems, conditional shipping logic), WooCommerce lets us build exactly what the business needs without fighting platform limitations. Shopify is fine for standard direct-to-consumer storefronts — but most of our e-commerce clients aren't standard. They've outgrown what's standard.
Yes — this is one of our specialties. Stuewe and Sons sells wholesale to nurseries while also handling smaller direct-to-consumer orders on the same store. MacDonald Industrial Supply serves both wholesale industrial buyers and DTC customers across the Pacific Northwest. WooCommerce can handle wholesale pricing tiers, conditional shipping logic, tax-exemption handling, account hierarchies, and the back-office integrations these businesses depend on.
Yes. SEO is built into every e-commerce site we deliver — product-rich schema markup so each SKU can earn enhanced search listings, optimized URL structures, and performance-tuned page speed. We also handle Google Merchant Center feed setup and Performance Max ad campaigns for clients who want active ad management. MacDonald's automated Merchant Center feed and Performance Max campaigns are a good example of what that ongoing work looks like.
Most likely yes. We've built integrations with various back-office systems for our e-commerce clients — sometimes through native APIs, sometimes through middleware like Zapier or custom-built connectors. Tell us what you use, and we'll talk through the options. We won't promise integrations we can't deliver, and we won't lock you into proprietary integrations we can't unwind later.
Custom WooCommerce builds typically run eight to fourteen weeks depending on integration complexity, catalog size, and the depth of customization needed. Simpler stores without complex workflows can run six to ten weeks. We'll scope honestly when we talk — we'd rather quote accurately upfront than discover scope creep mid-project.
Custom WooCommerce e-commerce builds typically run $8,000 to $25,000 depending on integration complexity, catalog size, and workflow customization. Sites with extensive back-office integrations, multi-storefront requirements, or complex made-to-order configurators can run higher. Hosting and maintenance is $799/year. We don't have a flat-rate e-commerce package — custom is the only way to do this kind of work well.
Yes — most of our e-commerce clients host with us. Our managed WooCommerce hosting plan is $799/year and includes caching, CDN, daily backups, security hardening, ongoing WordPress and plugin updates, monitoring, and direct support. E-commerce hosting has higher stakes than brochure-site hosting, and we tune our infrastructure accordingly.
Fill out our project inquiry form or call us at (541) 224-5048. We'll send back a free estimate and schedule a time to talk through your project.
Ready to build something?
Start your e-commerce project
Fill out our project inquiry form or call us at (541) 224-5048. We'll send back a free estimate and schedule a time to talk through your project.
Since 2012, we’ve been helping community-driven organizations and businesses make their impact by delivering beautifully functional websites and compelling design.
Corvallis, Oregon
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