Macdonald Industrial Supply

To keep MacDonald Industrial Supply’s new store running at peak performance, we provide enterprise-grade hosting and ongoing maintenance. Their site lives on high-availability servers tuned for WooCommerce, backed by best-practice caching layers that deliver pages in a flash. Round-the-clock monitoring means our support team can jump on any hosting issue within minutes, while proactive security hardening—firewalls, malware scanning, and timely updates—keeps threats at bay. With our managed infrastructure, the company can stay focused on sales while we handle speed, uptime, and protection behind the scenes.

We began by fortifying the site’s technical SEO—compressing images, speeding up page loads, and adding product-rich schema so every SKU could earn enhanced listings. To capture high-intent shoppers faster, we built an automated Google Merchant Center feed and launched Performance Max campaigns with rule-based budgets, negative-keyword filtering, and conversion tracking baked in. Together, these search-focused upgrades have helped drive steady organic traffic while the low-maintenance ad setup delivers profitable sales without the usual headaches.